AGENCY: (CLIENT DIRECT)
PROD COMPANY: THE MILL
Until now, the production of VR has been a complex endeavor. When factoring in limitations of existing audiences and the fragmentation of platform-based rollouts, it can be prohibitive, if not impossible. Mirra seeks to change that. By creating a template based, modular platform, Mirra has put the power to author VR experiences in the hands of every individual. Musicians, artists, storytellers, brands, you name it. Anyone can now engage in the forefront tech that is continually growing and shaping the future of our media landscape. That is the first step, now we will see what the world chooses to do with it.