PATAGONIA 'NANO PUFF'

CLIENT: PATAGONIA
AGENCY: (Client Direct)
PROD COMPANY: THE MILL
ROLE: DIRECTOR

Occasionally, my focus has been completely derailed by the gravity of the mission my clients serve. Working with Patagonia was one of these rare times. The moment I set foot on campus, the ethos could be felt. Parents dropping their young children at the on-campus school. Wetsuits drying on practically every other car I walked by. Sprinter van rigs, bumper stickers, and healthy smiles amuck. These people live and breath what they preach. I was somewhere special.

We shot in one day on location at the Patagonia production facility in Ventura, on an Alexa Mini. The amazing in-house editorial and 2d teams at The Mill put it all together and color team put the final touches on this beautiful, warm and incredibly light weight piece of kit.