PING: 2017 Series Campaign

CLIENT: PING
AGENCY: The Martin Agency
PROD COMPANY: HUE & CRY
ROLE: DIRECTOR

Technology in golf has gone space age. PING is a legendary brand with a rich history and dominant presence in all the major tournaments. The PING 2017 series club set is the apex of technology and tradition so we needed to build a campaign that honored both. Set in a "not too far off in the future" showroom and lit with brilliant blues, but respectably displaying the clubs in a trophy like fashion, these spots bridge the gap between then and now.

Executed in C4D, Octane, and AE.

PING 'Putter'

PING 'DRIVER'

PING 'WEDGE'